What to know
Oharaimachi (おはらい町) is the historic approach to Ise's Inner Shrine. Stretching nearly one kilometer, this street is lined with traditional buildings housing shops and restaurants. Some establishments have been serving pilgrims and tourists for centuries.
Local specialties along Oharaimachi include akafuku ("red happiness"), a sweet made from mochi and red bean paste, and Ise Udon, thick udon noodles in a rich sauce.
About halfway along Oharaimachi lies Okage Yokocho, a district recreating a townscape from the Edo to early Meiji periods. Completed in 1993, it features various shops and restaurants.
Oharaimachi is located right next to the Inner Ise Shrine, a few kilometers from the city center.
How to get to and around the Shima Peninsula
Shops in Oharaimachi and Okage Yokocho have individual hours but are typically open daily from 9:30 to 18:00 (until 17:00 from October to March).
Visitor information
Practical details to check before planning this stop.
- Hours
- Closed
- Admission
- English name
- Okage Yokocho
- Original name
- Oharaimachi
Verify details before visiting. Currency conversion is indicative and may vary over time.